Harley-Davidson, Inc.
HOG
Key stats
- Open
- 33.79
- Day high
- 34.25
- Day low
- 32.41
- Previous close
- 33.96
- Volume
- 2.14M
- VWAP
- 32.69
- 52-week high
- 34.84
- 52-week low
- 17.09
- Market cap
- 3.43B
- Shares out
- 100.99M
- Employees
- 7,200
- Listed
- 1986
About Harley-Davidson, Inc.
Harley-Davidson is a leading global manufacturer of heavyweight motorcycles across the custom, cruising, and touring categories, as well as related merchandise, parts, and accessories. In recent years, the firm has expanded into the adventure touring market with its Pan America model, into electric with the LiveWire brand, and is returning to smaller-displacement bikes with the Sprint. Its captive finance arm, Harley-Davidson Financial Services, provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley captures around 35% of the heavyweight domestic market in 2026.
MOTORCYCLES, BICYCLES & PARTS · MILWAUKEE, WI · harley-davidson.com
Options · expiring Nov 13
Nov 12, 4:00 PM ET- Call open interest
- 275
- Put open interest
- 428
- Put/call
- 1.56
- At-the-money IV
- 92.6%
| Contract | Last | Traded | Volume | Open int. | IV |
|---|---|---|---|---|---|
| 34 put | 1.50 | Nov 12, 2:19 PM | 175 | 143 | — |
| 30 put | 0.12 | Nov 6, 3:56 PM | 32 | 44 | 159.4% |
| 35 put | 1.70 | Nov 12, 10:58 AM | 20 | 31 | — |
| 32 put | 0.24 | Nov 12, 2:22 PM | 13 | 24 | 58.3% |
| 30 call | 2.72 | Nov 12, 2:14 PM | 11 | 57 | 135.9% |
| 32 call | 1.10 | Nov 12, 12:02 PM | 9 | 27 | 92.6% |
Quarterly results
Massive · Nov 4, 2026| Q3 2026 to Sep 30, 2026 | Q2 2026 to Jun 30, 2026 | Q1 2026 to Mar 31, 2026 | Q4 2025 to Dec 31, 2025 | |
|---|---|---|---|---|
| Revenue | $1.08B | $1.23B | $1.17B | $496.16M |
| Gross profit | $381.19M | $421.12M | $378.40M | $332.99M |
| Operating income | $69.55M | $124.22M | $75.94M | −$163.82M |
| Net income | $42.76M | $79.81M | $24.77M | −$279.30M |
| Diluted EPS | 0.40 | 0.75 | 0.22 | -2.40 |
| Operating cash flow | $335.62M | $168.34M | −$228.02M | $152.02M |
| Assets | $7.30B | $7.25B | $7.25B | $8.04B |
| Liabilities | $4.25B | $4.13B | $4.17B | $4.89B |
| Equity | $3.05B | $3.12B | $3.08B | $3.16B |
Technicals
Massive · Nov 12, 2026- 50-day average28.22
- 200-day average24.57
- RSI (14 days)59.9
Short interest
Massive · Oct 30, 2026- Oct 30, 202619.77M shares · 8.5 days to cover
- Oct 15, 202620.67M shares · 9.7 days to cover
- Sep 30, 202621.11M shares · 10.6 days to cover
- Sep 15, 202618.52M shares · 12.1 days to cover
Dividends
Massive · Sep 15, 2026- Ex Sep 15, 2026, paid Sep 29, 20260.1875 · 4 a year
- Ex Jun 8, 2026, paid Jun 25, 20260.1875 · 4 a year
- Ex Mar 2, 2026, paid Mar 17, 20260.1875 · 4 a year
- Ex Dec 9, 2025, paid Dec 22, 20250.1800 · 4 a year
- Ex Sep 10, 2025, paid Sep 24, 20250.1800 · 4 a year
- Ex Jun 2, 2025, paid Jun 18, 20250.1800 · 4 a year
- Ex Feb 28, 2025, paid Mar 14, 20250.1800 · 4 a year
- Ex Dec 10, 2024, paid Dec 23, 20240.1725 · 4 a year
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